Emily is a designer with over fifteen years experience delivering the right creative solutions, on time and on budget. She’ll follow guidelines, roll out campaigns or create something brand new. She’s worked with big teams and tiny ones, in-house and agency side, working against the clock (and around it) and loves a new challenge in whatever shape it may come.

AGENCY

Whippet AU

CLIENT

Coles Supermarkets

Baby & Toddler Club Identity. Final ID plus development work.

AGENCY

Whippet AU

CLIENT

Coles Supermarkets

Various examples of publishing work including magazines, catalogues and leaflets.

Boo Boo Products

Boo Boo brand identity & Boo Boo Baby packaging

I created this identity for the launch of a new range of all natural pampering products for mums and babies. The identity needed to work on its own as well as with ‘Baby’ & ‘Mummy’ add-ons when required. The Boo Boo Baby packaging design combines cute & cuddly with a vintage style.

AGENCY

Whippet UK

CLIENT

Altheimer & Gray Solicitors and Lawyers

Corporate literature

BBC Worldwide

CBeebies Special Magazines

Launched in 2008 this unique format reinvents itself every issue to showcase a new CBeebies brand or theme. A challenging yet rewarding magazine to work on. Many of the brands featured had never appeared in print before so each new issue began with a blank canvas, no groundhogs here! The gift spend was huge so lots of fun to be had creating the next must-have toy set. Click through the images to see some of the highlights.

AGENCY

Whippet UK

CLIENT

Emap: Drapers Record Magazine

Direct Mail

AGENCY

X-Design

CLIENT

Atlantic Antiques

London store promotional cards. What started as a simple flier job ended up as this rather fetching set of die-cut folding cards with a UV varnish and spot colour. Fun, fun!

AGENCY

Whippet AU

CLIENT

Coles Supermarkets

Christmas campaign 2011

BBC Worldwide

BBC CBeebies Animals Magazine

I designed and launched CBeebies Animals magazine in 2008 to compliment CBeebies Weekly Magazine. The magazine showcases animal themed shows from the CBeebies channel as well as featuring animals from the real world both ‘in my patch’ and ‘far, far away’. I re-designed it in 2010 after research revealed that the readership was mostly girls. Softer shapes, pastel tones, cute patterns, fabric textures and an abundance of kittens got sales back on track in no time at all!

AGENCY

Whippet UK

CLIENT

Bushco International

Identity & Literature. This little family firm facilitates the building of oil and gas rigs! Crazy stuff. A very sensible design solution was required. The main challenge was to design a brochure that could be re-printed in 4 different languages but with only one plate change… go me.

BBC Worldwide

CBeebies Weekly Magazine

In 2006 I spent a good few months locked away in a cupboard developing this ground-breaking little number for the pre-school market. When I was finally let out of the cupboard I found that all the hard work had been worth it and CBeebies Weekly had become the No.1 selling kids magazine – hooray! It was unique because it was the first weekly kids mag to be TV listings sensitive and have a free gift and activity linked stickers every week! Did I mention that it was a weekly?

A trip to the Chapel St Bazaar, Melbourne {To see the full picture just click on the image}

BBC Worldwide

It’s Hot! magazine

My first Art Editor job – huzzah! What a lot of fun it was too. Hobnobbing with the latest squeaky-clean teen bands and conjuring up all sorts of daft ideas for photo shoots.

BBC Worldwide

Top of the Pops magazine

AGENCY

Whippet AU

CLIENT

Coles Supermarkets

Sports for Schools initiative 2011

AGENCY

Whippet UK

CLIENT

Energy Institute

Promotional brochure

BBC Worldwide

CBeebies Special Magazines

Launched in 2008 this unique format reinvents itself every issue to showcase a new CBeebies brand or theme. A challenging yet rewarding magazine to work on. Many of the brands featured had never appeared in print before so each new issue began with a blank canvas, no groundhogs here! The gift spend was huge so lots of fun to be had creating the next must-have toy set. Click through the images to see some of the highlights.

AGENCY

Whippet UK

CLIENT

Rapport Educational Publishing

Brand sponsored education packs for schools

Some awesome skies {To see the full picture just click on the image}

AGENCY

Whippet AU

CLIENT

Coles Supermarkets

Communication to store managers and staff that a rival supermarket will soon be opening nearby. Tone needed to be positive, engaging and supportive. Encourage staff to up their game and take an active role in ensuring that Coles remains the local customer favourite.

Egmont

Bin Weevils Magazine

Development of regular feature pages for the launch of Bin Weevils magazine. Work included creation of templates and page furniture with a striking look but with enough flexibility to enable creative monthly roll-out. See slide 4 for examples of headline lockups. Magazine aimed at age 7+ children and launched to compliment the Bin Weevils online experience.

AGENCY

Whippet AU

CLIENT

Coles Group

Brief: To create a motivating and engaging look for the Coles Group internal management training programme entitled ‘Inspiring the Magic’. Long term aim to retain good members of staff : ‘I wouldn’t shop anywhere else, I wouldn’t work anywhere else’.

Egmont

Animal Cuties Magazine

Design and artworking.

PUBLISHER

Egmont UK

JOB

Bing Bunny Pitch Concepts

Brief: To take the pre-existing Bing Bunny book look and feel and convert it to magazine format.

PUBLISHER

Egmont

JOB

Design Refresh

Brief: Redesign and reinvigorate the long-running Disney & Me magazine. New fonts, new colour palette and an updated kit of parts complete with practical templates and library items. Looks great and easy to implement on a monthly basis. Sales increased = everyone happy!
© Disney

PUBLISHER

Egmont UK

JOB

Refresh/Pitch

A new look for Nick Jr. following their recent rebrand. A wonderful style guide to work with – lots of fun!

PUBLISHER

Egmont DE

JOB

Full Design Refresh

Brief: Working for Egmont Germany, based in Berlin I took on a full redesign of this long-running publication. Over the space of two years we re-worked the cover, free gift design and content. I continue to design the cover on a 2 weekly basis. I provided full style guides for both the gift design process and content pages. I also design occasional special editions, bagged issues and advertising campaigns.

PUBLISHER

Egmont UK

JOB

Bob the Builder Pitch

Brief: After the revamp of the iconic Bob the Builder brand – changing from stop-motion animation to CGI – Egmont UK had to re-pitch for the rights to publish Bob the Builder magazine. I worked closely with the New Business team to put together this winning presentation.

PUBLISHER

Egmont DE

JOB

Design Refresh

Brief: To design the German language version of Frozen (Die Eiskönigin) Magazine plus ‘Extra’ and ‘Spezial’ editions.
© Disney

PUBLISHER

Egmont DE

JOB

Design Refresh

Brief: The redesign of Hello Kitty magazine front covers and a new look and kit-of-parts for the content pages. To include a new library of fonts, colour palette, page furniture and page theme lockups. Click though the slides to see new sample pages for each theme with accompanying style elements for roll out.

PUBLISHER

Egmont DE

JOB

Hello Kitty Mini Magazine Design Refresh

Brief: A fresh new look for Hello Kitty Mini magazine. Such a lovely project to work on, beautiful colour palette and such simple assets. The colours of the masthead change every issue to reflect the colours of the main artwork.
© Sanrio

PUBLISHER

Egmont DE

JOB

Design and launch of Disney Violetta magazine in Germany

Brief: Disney’s Glee-style offering for the South American tween market has made it big across Europe, selling out stadiums all over the continent. I work with Egmont Germany to bring the core magazine plus ‘Extra’ and ‘FanZone’ editions to the V-Lovers of Europe! I also design the front end of the website and update it for each new season’s style refresh.
© Disney

PUBLISHER

Egmont DE

JOB

TV to Magazine

Brief: Disney South America’s new hit TV show ‘Soy Luna’ is also very popular in Europe. For this lively magazine I design the front covers, key features, advertising and website.
© Disney